Watch Strap Style is a joint venture by former colleagues at The WATCH Lab Jonathan Barker and Martyn Bleasdale. The WATCH Lab is a retail watch repair business started by Jonathan in 2000 and was joined by his brother Jeremy in 2003. Martyn joined in 2004 as their digital and e-commerce expert. Between them, they grew the company to be the biggest and most successful watch repairer in the UK both online and with 16 branches from Glasgow to Southampton. The company was sold in 2016 to Watches of Switzerland Group who are the largest retailer in the world of Swiss brands such as Rolex and Cartier. During their journey, Jonathan and Martyn learned a thing or two about watch straps, watch brands, and customer service.

Our ethos is to supply high-quality watch straps that are competitively priced and offer real value for money. It is not our way to show made up inflated prices that get slashed nor do we offer alleged ‘SALE’ items throughout the website. Our approach is unconventional in this sector but is both true and real. Thank you in advance for choosing Watch Strap Style.

Watch Strap Style is a trading name of Champ Digital Ltd company registration number 12060299 VAT registration 332 5122 43.

Martyn Bleasdale


Jonathan Barker