Which category does your watch belong in?

The team at Watch Strap Style know their market place. The watch trade can be split into several categories.

High-End Luxury
In this category belong the heritage watch brands such as Patek Philippe, Rolex, IWC, Audemars Piguet, Panerai etc. Also, the luxury brands that produce watches as part of their portfolio such as Cartier, Chanel and Mont Blanc.

Swiss
This is a huge part of the UK’s watch industry. Brands that fall under the Swiss made category include Omega, Tag Heuer, Longines, Rado, Breitling, Tudor, Zenith, Raymond Weil, Chopard and Oris.

Japanese
Quality and high tech brands exist in this sector such as Seiko and Citizen with its Eco-Drive light powered movement.

Fashion
This category has been the largest and drove just about all of us to own more than one watch. For two decades the fashion labels and brands moved into watches. Back in the 90’s the early pioneers doing this diversification were Gucci, Fila, Ellesse and Adidas. Then in the noughties, the market went crazy for fashion branded watches. Those that dominated were Emporio Armani, DKNY, Diesel, Fossil and latterly Michael Kors.

Smart
The last and newest category is the smart watch. The digital revolution has allowed the production of super clever tech products that work with your smartphone, GPS satellites and mobile networks. The dominating smartwatch brand is, of course, the Apple Watch. Other global successes are Samsung, FitBit and Garmin. Interestingly the fashion brands are now producing smartwatches too such as the Fossil Gen 5. Even some Swiss made watches are getting in on the smart watch revolution such as the Tag Heuer Connected range.

Watch Strap Style sells watch straps for all categories of watch. WSS straps are high quality, look beautiful and are guaranteed. Compatible straps are those designed and manufactured to perfectly fit specific smart watches or Swiss watches where ordinarily only the original would fit